The following are excerpts from a "Nationwide Survey of Brides Reveals Value of Videography"

The survey revealed that brides in the planning process do not immediately realize the impact of a professionally-produced video.  BEFORE the wedding, 54% rank video as one of the Top 10 most important bridal services.  That number increased to 79% AFTER the wedding, as brides look back and assess the individual value of each service.

One of the most surprising findings of the survey is the second thoughts, even regrets, among brides who decided not to utilize the services of professional videographers.  Among brides who used a friend or family member instead of using a professional, 49% said they would hire a professional if they had to do it all over again.

These second thoughts are even more pronounced with brides who didn't have their weddings videotaped at all.  In hindsight, 60% say they wished they had their weddings videotaped.  Those feelings are even more pronounced among the brides who utilized the services of professional videographers.  95% of whom think future brides should consider using a professional videographer.